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Lime Crime Launches at Ulta Nationwide

The brand is expanding to 300 Ulta beauty doors nationwide.

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By: Marie Redding

Senior Editor, Rodman Media


Lime Crime is expanding — and has launched at Ulta stores nationwide.

The digitally native brand is now available in 300 Ulta stores, with 52 skus ranging from color cosmetics to hair color.

The launch marks a big jump from Lime Crime’s current lineup of 8 SKUs on one shelf in Ulta Beauty’s “Hottest in Beauty” section. Now, the brand’s extensive product lineup will be featured on 3-foot gondolas, allowing beauty fans to experiment. 

The new assortment will be showcased on 4 shelves. Product’s include Lime Crime’s iconic Venus Eyeshadow Palettes, Wet Cherry Lip Glosses, Plushies, Velvetines, Diamond Dews, Diamond Crushers and matte Softwear Blushes.

Stacy Panagakis, CEO, Lime Crime, says, “We’ve strived to create a fun and colorful world where individuality and uniqueness is celebrated, whether that be through our consumers expression of the brand, our colorful cosmetics or creating a never-before-seen experience for our fans. We are thrilled to expand the product selection in Ulta Beauty stores to fully immerse customers in the Lime Crime universe.”

Lime Crime is excited to further its partnership with Ulta Beauty, with the launch. Ulta is known for appealing to Generation Z, in offering an accessible, friendly environment to bring an extension of its products in-store and share an entertaining consumer experience.

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